A guide to Integrated media marketing agency in NYC

Posted: November 19, 2014 in Marketing and Advertising
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2Marketing strategies of today mainly focus on media whereby your product is made visible to a wide span of viewers all over the globe. All such marketing agencies are purely aimed at the development of strategy and media planning of emerging and established brands of customers. Clients can grow and expand based on research analytics and strong media rapport that the agency creates. Integrated marketing is the integration of traditional marketing concepts with the social media and other public relations. Integrating marketing agency NYC (New York City) conducts strategic advertising whereby the client gets connected to millions of people every moment. Integrated media marketing agency in NYC particularly concentrates on media relations for the client’s product promotion. Social media is the driving element of Integrated Media Marketing.

Strategic Services provided by Integrated Media marketing

As you know, the key source for Marketing Promotion is conducting marketing research and analytics via proper marketing strategy and planning. The marketing capital that can be accomplished through Integrated Media marketing may be much higher than that obtained from the independent media inputs. This is due to the fact that your product will be exposed to all type of media and expands the customer touch points to achieve new approach to the brand. Integrated media marketing companies provide excellent opportunities to promote your brand across all forms of media. These companies perform value-conscious product buying strategies through planning and analytics.

Advertising Features from various types of Media

Print magazine media, Digital media, Mobile, Social, Out of home and broadcast media are the main types of media in which your brand will reach people all over the globe. Quality content printing programs have been conducted by these companies for the novel advertorial concept in the best publications with a collection of small space ads under a unique catchy headline. Digital media planning includes digital advertising and in-house third party ad-serving, optimization and analytics, buying across top ad networks and product sampling among social media users. Mobile marketing with interactive rich mobile media will help reach the product virally. Outdoor media advertising from the companies include Static billboards, digital billboards, Guerilla marketing, Transit advertising and Taxi TVs and tops.

Broadcasting media such as TV, Radio and other transmitters are other type of advertising platforms in the Media Marketing.

Social Media Advertising Features and Reach

Unlike any other media said above, Social Media like Face book, Twitter, Google+ and LinkedIn are the most attractive advertising options for improving the visibility of your brand or business. The advertisement performance differs from one another and by their type, whether it is a sponsored ad, display ad, traditional PPC ad etc. With the service of community managers, the potential customers can be brought together on social networks to set the company’s brand. Their work also involves boosting the awareness of the company and brand, especially to the audience who are oblivious about the brand.

Integrated marketing agency NYC develops and maintains customer relationships to improve the marketing capital of your brand to the top of the competitive edge.

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